Even if your team didn’t make it to Super Bowl LX, there’s a good chance you watched the big game anyway (I’m definitely in that group). If so, you probably noticed there weren’t a lot of car commercials. Stellantis was one of the many companies that didn’t spend millions to run one, although it did release this funny spot for the 2026 Jeep Cherokee hybrid days before the Seattle Seahawks took on the New England Patriots. However, a few automakers (plus WeatherTech) shelled out dough for the pricey airtime. Watch their commercials below and tell us what you think in the Comments section.
Toyota—Where Dreams Began
In 2012, Toyota began using the tagline “Let’s Go Places” to signal its commitment to more exciting vehicles and allowing customers to help shape the automaker’s future. One of its two Super Bowl commercials takes us to three high-profile athletes, NFL wide receiver Makea “Puka” Nacua, U.S. Paralympian Oksana Masters, and NASCAR driver Bubba Wallace, meeting their younger selves, who dream of winning. Given the advice that the kid versions of the stars offer, perhaps Toyota’s new tagline should be “Let’s Go Further.”
Toyota—Superhero Belt
This 30-second spot shows that even though the RAV4 has been around for 30 years, seat belts are still in style—whether you’re a little kid or a senior citizen.
Volkswagen—The Great Invitation: Drivers Wanted
Just as NFL teams sometimes wear throwback jerseys, this VW commercial goes retro in a couple of ways. In the 1990s, the German brand launched the “Drivers wanted” campaign, a representation of its “human-centric approach to design, performance, and culture.” This most recent installment calls on people to hop in the driver’s seat and embrace possibilities, originality, and optimism—set to another throwback: House of Pain’s 1992 song “Jump Around.”
Cadillac—Formula 1 Team 2026 Livery Reveal | The Mission Begins
If you didn’t know already, Cadillac will be racing in Formula 1, starting with the Australian Grand Prix on March 7. Beating the big European teams that typically dominate the sport will be a long shot—sort of like going to the moon in the 1960s.
WeatherTech—TaDa
Okay, WeatherTech is not an automaker, but it’s very auto-oriented, so we’ll let it onto the list. Sometimes you have to think outside the box (even if that box is an SUV). There’s no way Gary can fit all the luggage for him, his wife, and their two kids into one RAV4. Luckily, his wife figures out a solution that significantly increases their carrying capacity, one that showcases WeatherTech’s roof and hitch baskets.
