Barrett-Jackson officially announced today that applications are now open for the prestigious 2027 Barrett-Jackson Cup competition. The renowned contest celebrates the artistry, innovation and dedication of world-class custom car and truck builders.
The competition will take place during the historic, newly expanded nine-day 2027 Scottsdale Auction, which will feature vehicles and automobilia crossing the block Saturday, Jan. 23 through Sunday, Jan. 31, 2027, at WestWorld of Scottsdale. To maintain the highest standard of competition, only 50 elite entries will be selected from the global pool of applicants to compete for top honors and the coveted Barrett-Jackson Cup “Ultimate Best in Show” trophy — a true emblem of automotive excellence.
The “Ultimate Best in Show” winner will be selected by respected judges Bobby Alloway and Chip Foose and announced live on the auction block during Super Saturday, Jan. 30, 2027. The champion will take home an extraordinary grand prize package, featuring a $20,000 cash purse, premium custom-wrapped toolboxes, a premium set of Revo Wheels and numerous high-value gift certificates from official event sponsors. Additionally, the stakes are higher than ever for the field, as each of the Top 5 competitors and the People’s Choice winner (voted by the public online through the Barrett-Jackson Cup portal) will receive a $5,000 gift certificate from BluePrint Engines, among other notable prizes.
“The Barrett-Jackson Cup has become a true marker of excellence for the world’s most talented automotive builders,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “As we evolve our flagship Scottsdale Auction into an unprecedented nine-day lifestyle experience spanning two full weekends, the Cup will enjoy more prominence than ever before. We are excited to open applications and look forward to welcoming an extraordinary group of innovative custom builds to compete in front of our passionate global audience.”
The announcement comes on the heels of Barrett-Jackson’s historic shift to an extended nine-day auction calendar, which begins with the invitation-only Opening Night Gala on Friday, Jan. 22. The expansion allows the auction block to open a full weekend earlier, accommodating a massive docket of over 2,000 collector vehicles.
Custom car and truck builders looking to put their craftsmanship in the global spotlight can now apply for the competition. Key details include:
- Cost and Deadlines: No application fee. The application deadline is Nov. 30, 2026, and selected participants will be announced on Dec. 15, 2026.
- Competition Rules and Eligibility, Official Entry Form: Email bjcup@barrett-jackson.com.
- Photo Requirements: Submissions must include exactly two high-quality photos or digital renderings (one profile view and one front three-quarter view).
- For Barrett-Jackson Cup information, please visit Cup.Barrett-Jackson.com.
Bidder registration, general admission tickets and VIP Experiences hospitality packages for the 2027 Scottdale Auction are available on Barrett-Jackson’s Event Page.
This article was originally published on Barrett-Jackson.com.
